Gummesson, Evert,  1936-. <br/><br/>
Total relationship marketing / 
Evert Gummesson. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  2008. 
 - [xv], 376 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750686332 (pbk.) 9780750686334 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA857546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.