TY  - BOOK
AU  - Craven,Robert
ED  - Warwick Business School.
TI  - Customer is king: how to exceed their expectations 
T2  - Virgin business guides
SN  - 0753509687 (pbk.) :
PY  - 2005///
CY  - London
PB  - Virgin
KW  - Customer relations
KW  - Consumer satisfaction
N1  - Originally published: 2002; Published in association with Warwick Business School; Formerly CIP; Includes bibliographical references and index
ER  -