TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 9780137034963 (pbk.) :
PY  - 2011///
CY  - Boston, [Mass.]
PB  - Pearson
KW  - Consumer behavior
KW  - Market surveys
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009; Includes bibliographical references and index; Specialized
N2  - In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
ER  -