Biemans, Wim G.,  1960- <br/><br/>
Business to business marketing :  a value-driven approach / 
Wim G. Biemans. 
 - London :  McGraw-Hill Higher Education,  c2010. 
 - xxii, 362 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780077121891 (pbk.) :  £40.99 0077121899 (pbk.) :  £40.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Business and Management.