TY  - BOOK
AU  - Biemans,Wim G.
TI  - Business to business marketing: a value-driven approach 
SN  - 9780077121891 (pbk.) :
PY  - 2010///
CY  - London
PB  - McGraw-Hill Higher Education
KW  - Industrial marketing
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
ER  -