Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism  [electronic resource] / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - 4th ed. 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2009. 
 - xxv , 502 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 487-491) and index. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>UK : <br/>MyiLibrary, <br/>2010. 
<br/><br/><label>ISBN: </label>9786612737657 (electronic bk.) 6612737654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.