Vitale, Robert P. <br/><br/>
Business-to-business marketing :  analysis and practice / 
Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. 
 - International ed. 
 - Boston, [Mass.] ;  London :  Prentice Hall,  c2011. 
 - xxxi, 512 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780132479059 (pbk.) :  £44.99 0132479052 (pbk.) :  £44.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Business and Management.