TY  - BOOK
AU  - Vitale,Robert P.
AU  - Giglierano,Joseph J.
AU  - Pfoertsch,Waldemar
TI  - Business-to-business marketing: analysis and practice 
SN  - 9780132479059 (pbk.) :
PY  - 2011///
CY  - Boston, [Mass.], London
PB  - Prentice Hall
KW  - Industrial marketing
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing
ER  -