TY  - BOOK
AU  - Hodgson,Michael
TI  - Recycling and redesigning logos: a designer's guide to refreshing and rethinking design 
SN  - 9781592536115 (hbk.) :
PY  - 2010///
CY  - Gloucester, Mass.
PB  - Rockport
KW  - Logos (Symbols)
KW  - Design
KW  - Art and Design
KW  - eflch
N1  - Specialized
N2  - This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
ER  -