Festival & special event management / 
Johnny Allen ... [et al.]. 
 - 5th ed. 
 - Milton, Qld. :  Wiley,  2011. 
 - xxi, 585 p. :  ill. ;  25 cm. 
 - Wiley Australia tourism series .
 - Wiley Australia tourism series. .
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781742164618 (pbk.) :  £36.99 1742164617 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Special events--Management.<br/>Festivals--Marketing.<br/>Festivals--Management.<br/>Customs and Folklore.