TY  - BOOK
AU  - Allen,Johnny
TI  - Festival & special event management
T2  - Wiley Australia tourism series
SN  - 9781742164618 (pbk.) :
PY  - 2011///
CY  - Milton, Qld.
PB  - Wiley
KW  - Special events
KW  - Marketing
KW  - Management
KW  - Festivals
KW  - Customs and Folklore
KW  - eflch
N1  - Previous ed.: 2008; Includes bibliographical references and index; Specialized
N2  - This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events
ER  -