Shaw, Stephen,  1950- <br/><br/>
Airline marketing and management / 
Stephen Shaw. 
 - 7th ed. 
 - Farnham :  Ashgate,  2011. 
 - 350 p. ;  24 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781409401490 (pbk.) :  £19.95 1409401499 (pbk.) :  £19.95 9781409401476 (hbk.) :  £65.00 1409401472 (hbk.) :  £65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Airlines--Management.<br/>Airlines--Marketing.<br/>Transport.