TY  - BOOK
AU  - Shaw,Stephen
TI  - Airline marketing and management
SN  - 9781409401490 (pbk.) :
PY  - 2011///
CY  - Farnham
PB  - Ashgate
KW  - Airlines
KW  - Management
KW  - Marketing
KW  - Transport
KW  - eflch
N1  - Previous ed.: 2007; Includes bibliographical references and index; Specialized
N2  - Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources
ER  -