Gilligan, Colin. <br/><br/>
Strategic marketing planning  [electronic resource] / 
Colin Gilligan and Richard M.S. Wilson. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2009. 
 - 1 online resource (x, 552 p.) 
<br/><br/> Previous ed.: 2003. 
<br/><br/>Includes bibliography (p. 519-535) and index. 
<br/><br/><label>ISBN: </label>9786612552557 (electronic bk.) 6612552557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.