TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,R.M.S.
ED  - Ebook Central.
TI  - Strategic marketing planning
SN  - 9786612552557 (electronic bk.)
AV  - HF5415.13 
PY  - 2009///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Management
KW  - Electronic books
N1  - Previous ed.: 2003; Includes bibliography (p. 519-535) and index
UR  - https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=535028
ER  -