Donnelly, Ray. <br/><br/>
The marketing planning process  [electronic resource] / 
edited by Phil Megicks ; authored by Ray Donnelly, Graham Harrison. 
 - Oxford :  Butterworth-Heinemann,  2009. 
 - 1 online resource (xv, 240 p.) :  ill. 
 - CIM coursebook .
 - CIM coursebook. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786612257742 (electronic bk.) 6612257741 
<br/><br/><label>Source: </label>225774  MIL 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.