TY  - BOOK
AU  - Bergh,Joeri van den
AU  - Behrer,Mattias
ED  - Ebook Central.
TI  - How cool brands stay hot: branding to generation Y 
SN  - 9786613016478 (electronic bk.)
AV  - HF5415.332.Y66 
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Generation Y
KW  - Target marketing
KW  - Product management
KW  - Consumer behavior
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=4958084
ER  -