Wood, Marian Burk.
Essential guide to marketing planning [electronic resource] /
Marian Burk Wood.
- 2nd ed.
- Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010.
- 1 online resource (xxii, 303 p.) : ill.
Includes index.
9786612786013 (electronic bk.) 6612786019
278601 MIL
Marketing--Planning.
Electronic books.