Fill, Chris. <br/><br/>
Essentials of marketing communications / 
by Chris Fill. 
 - Harlow :  Financial Times Prentice Hall,  2011. 
 - 408 p. ;  27 cm. 
<br/><br/> This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780273738442 (pbk.) :  £36.99 0273738445 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.