TY  - BOOK
AU  - Fill,Chris
TI  - Essentials of marketing communications
SN  - 9780273738442 (pbk.) :
PY  - 2011///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice
ER  -