Fill, Chris. <br/><br/>
Essentials of marketing communications  [electronic resource] / 
Chris Fill. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2011. 
 - 1 online resource (xxvii, 412 p.) :  col. ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786613173300 (electronic bk.) 6613173304 
<br/><br/><label>Source: </label>317330  MIL 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.