TY  - BOOK
AU  - Hill,Charles W.L.
AU  - Jones,Gareth R.
TI  - Strategic management essentials
SN  - 9781111525200 (pbk.) :
PY  - 2011///
CY  - Mason, Ohio
PB  - Cengage Learning [distributor]
KW  - Strategic planning
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - Based on real-world practices and current thinking, this text's presentation of strategic management features an increased emphasis on the 'business model' concept as a way of framing the issues of competitive advantage
ER  -