Gettins, Dominic. <br/><br/>
How to write great copy  learn the unwritten rules of copywriting /  [electronic resource] : 
Dominic Gettins. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2006. 
 - xvi, 192 p. 
<br/><br/>Includes bibliographical references (p. 185-187) and index. 
<br/><br/><label>ISBN: </label>9786610550654 (electronic bk.) 6610550654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.