TY  - BOOK
AU  - Gettins,Dominic
ED  - Ebook Central.
TI  - How to write great copy: learn the unwritten rules of copywriting 
SN  - 9786610550654 (electronic bk.)
AV  - HF5825 
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising copy
KW  - Electronic books
N1  - Includes bibliographical references (p. 185-187) and index
UR  - https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=258572
ER  -