McDonald, Malcolm. <br/><br/>
Marketing plans :  a complete guide in pictures / 
Malcolm McDonald and Peter Morris. 
 - 4th ed. 
 - Chichester :  John Wiley & Sons,  2012. 
 - 162 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: The marketing plan in colour : a pictorial guide for managers. Elsevier, 2004.  Based on: Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. Wiley. 
<br/><br/><label>ISBN: </label>9781119943136 1119943132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Planning--Comic books, strips, etc.