TY  - BOOK
AU  - McDonald,Malcolm
AU  - McDonald,Malcolm
AU  - Morris,Peter
TI  - Marketing plans: a complete guide in pictures 
SN  - 9781119943136
AV  - HF5415.13 .M33 2012
PY  - 2012///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Marketing
KW  - Planning
KW  - Comic books, strips, etc
N1  - Previous ed.: The marketing plan in colour : a pictorial guide for managers. Elsevier, 2004; Based on: Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. Wiley
ER  -