Tungate, Mark,  1967- <br/><br/>
Branded beauty :  how marketing changed the way we look / 
Mark Tungate. 
 - 1st ed. 
 - London :  Kogan Page,  2011. 
 - viii, 277 p. ;  24 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references (p. [257]-258) and index. 
<br/><br/>Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty. 
<br/><br/><label>ISBN: </label>9780749461812 (hbk.) :  £19.99 0749461810 (hbk.) :  £19.99 
<br/><br/><label>LCCN: </label>2011021594 
<br/><br/><label>Nat. Bib. No.: </label>GBB177849  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cosmetics industry.<br/>Branding (Marketing)<br/>Advertising--Cosmetics.