TY  - BOOK
AU  - Tungate,Mark
TI  - Branded beauty: how marketing changed the way we look 
SN  - 9780749461812 (hbk.) :
AV  - HD9970.5.C672 T86 2011
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Cosmetics industry
KW  - Branding (Marketing)
KW  - Advertising
KW  - Cosmetics
N1  - Formerly CIP; Includes bibliographical references (p. [257]-258) and index; Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
ER  -