Blakey, Paul. <br/><br/>
Sport marketing / 
Paul Blakey. 
 - Exeter :  Learning Matters,  2011. 
 - 220 p. :  ill. ;  25 cm. 
 - Active learning in sport .
 - Active learning in sport. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780857250902 (pbk.) :  £18.00 0857250906 (pbk.) :  £18.00 9780857250926 (Adobe ebook) :  No price 0857250922 (Adobe ebook) :  No price 9780857250919 (ePub ebook) :  No price 0857250914 (ePub ebook) :  No price 9780857250933 (Kindle ebook) :  No price 0857250930 (Kindle ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.<br/>Sports--Public relations.<br/>Sport.