TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780071326377 (pbk.) :
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2010; Includes bibliographical references and index; Specialized
N2  - This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc
ER  -