TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler, Philip.
AU  - Harker, Michael.
AU  - Brennan, Ross.
TI  - Marketing: an introduction 
SN  - 9780273762607 (pbk.) :
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Marketing
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2009; Includes bibliographical references and index; Specialized
N2  - Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return
ER  -