Brassington, Frances. <br/><br/>
Essentials of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 3rd ed. 
 - Harlow :  Financial Times Prentice Hall,  2013. 
 - xvi, 608 p. :  ill. ;  26 cm. +  1 Internet access card. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780273727729 (pbk.) :  £39.99 0273727729 (pbk.) :  £39.99 9780273727644 0273727648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.