TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 9780273727729 (pbk.) :
PY  - 2013///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2007; Includes bibliographical references and index; Specialized
N2  - Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control
ER  -