Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 4th ed., Enhanced media ed. 
 - Harlow :  Pearson Education,  2011. 
 - xxxi, 1264 p. :  col ill. ;  27 cm. +  1 pbk. (xi, 252 p. : ill. ; 22 cm.) + 2 Internet access cards. 
<br/><br/> Title of pack given on publisher's website as "CU VS Brassington 2011 Pack".  Principles of marketing 4th ed. originally published: Harlow : Financial Times/Pearson-Prentice Hall, 2006. 
<br/><br/>With: How to write essays & assignments / Kathleen McMillan & Jonathan Weyers. 2nd ed. Published in the Smarter study skills series. Harlow : Pearson Education, 2011. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Principles of marketing: 9780273695592. -- Principles of marketing student access kit: 9780273710004. -- How to write essays & assignments: 9780273743811. -- How to write essays & assignments Internet access card: 9781849595810. 
<br/><br/><label>ISBN: </label>9781781340615 1781340617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Academic writing--Handbooks, manuals, etc.