TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
AU  - McMillan,Kathleen
AU  - Weyers,Jonathan D.B.
TI  - Principles of marketing
SN  - 9781781340615
AV  - HF5415 .B634 2011
PY  - 2011///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
KW  - Academic writing
KW  - Handbooks, manuals, etc
N1  - Title of pack given on publisher's website as "CU VS Brassington 2011 Pack"; Principles of marketing 4th ed. originally published: Harlow : Financial Times/Pearson-Prentice Hall, 2006; With: How to write essays & assignments / Kathleen McMillan & Jonathan Weyers. 2nd ed. Published in the Smarter study skills series. Harlow : Pearson Education, 2011; Includes bibliographical references and indexes; Principles of marketing: 9780273695592. -- Principles of marketing student access kit: 9780273710004. -- How to write essays & assignments: 9780273743811. -- How to write essays & assignments Internet access card: 9781849595810
UR  - http://www.pearsoned.co.uk/brassington
ER  -