TY  - BOOK
ED  - World Tourism Organization.
ED  - International Union of Official Travel Organisations.
ED  - University of Luton.
TI  - NTO marketing activities: guidelines for evaluation : a joint European Travel Commission and World Tourism Organisation project 
SN  - 9789284406364 (pbk.) :
PY  - 2003///
CY  - Madrid
PB  - World Tourism Organization
KW  - Tourism
KW  - Marketing
KW  - Evaluation
N1  - Cover and spine title: Evaluating NTO marketing activities; Includes bibliographical references (p. 159-163); Specialized
ER  -