Bragg, Andrew. <br/><br/>
Developing new business ideas :  a step-by-step guide to creating new business ideas worth backing / 
Andrew Bragg and Mary Bragg. 
 - Harlow :  Financial Times Prentice Hall,  2005. 
 - xxi, 266 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Featuring high-profile case studies, exercises and checklists, this text offers a practical guide to developing your idea from a pipe dream into a viable business. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780273663256 (pbk.) :  £19.99 0273663259 (pbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.<br/>New business enterprises.<br/>Creative ability in business.