TY  - BOOK
AU  - Leonard,Neil
AU  - Ambrose,Gavin
TI  - Idea generation
T2  - Basics graphic design
SN  - 9782940411818 (pbk.) :
PY  - 2013///]
CY  - Lausanne
PB  - AVA Academia
KW  - Graphic arts
KW  - Creative thinking
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems
ER  -