Cravens, David W. <br/><br/>
Strategic marketing. 

 - 10th ed., International ed. /  David W. Cravens, Nigel F. Piercy. 
 - New York :  McGraw-Hill,  2013. 
 - xviii, 653 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780071326230 (pbk.) :  £49.99 0071326235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.<br/>Business and Management.