TY  - BOOK
AU  - Jones,David
TI  - Who cares wins: how to enhance your bottom line through socially responsible business 
SN  - 9780273762539 (pbk.) :
PY  - 2011///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Social responsibility of business
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business
ER  -