TY  - BOOK
AU  - Perkins,Shel
TI  - Talent is not enough: business secrets for designers 
SN  - 9780321702029 (pbk.) :
PY  - 2010///
CY  - Berkeley, Calif., London
PB  - New Riders, Pearson Education [distributor]
KW  - Success in business
KW  - Commercial art
KW  - Management
KW  - Graphic arts
KW  - Design
KW  - Art and Design
KW  - eflch
N1  - Previous ed.: 2004; Specialized
N2  - Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential
ER  -