DeBonis, J. Nicholas. <br/><br/>
Value-based marketing for bottom-line success :  5 steps to creating customer value / 
J. Nicholas De Bonis, Eric Balinski & Phil Allen. 
 - New York :  McGraw-Hill,  c2003. 
 - 1 online resource (xix, 244 p.) :  ill. 
<br/><br/> " American marketing association." 
<br/><br/>Includes bibliographical references (p. 231-233) and index. 
<br/><br/><label>ISBN: </label>9781280300622 (electronic bk.) 007139656X 9780071396561(pbk.) 1280300620 
<br/><br/><label>Source: </label>30062  MIL 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer services--Management.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.