TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Balinski,Eric W.
AU  - Allen,Phil
ED  - Ebook Central.
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 9781280300622 (electronic bk.)
AV  - HF5415.13 .D378 2003eb
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - " American marketing association."; Includes bibliographical references (p. 231-233) and index
UR  - https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=4656149
ER  -