TY  - BOOK
AU  - Gbadamosi,Ayantunji
AU  - Bathgate,Ian K.
AU  - Nwankwo,Sonny
TI  - Principles of marketing: a value-based approach 
SN  - 9780230392700 (pbk.) :
PY  - 2013///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers
ER  -