Bilton, Chris. <br/><br/>
Creative strategy :  reconnecting business and innovation / 
by Chris Bilton, Stephen Cummings. 
 - Oxford :  Wiley-Blackwell,  2010. 
 - x, 275 p. ;  25 cm. 
 - Images of business strategy .
 - Images of business strategy. .
<br/><br/> Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781405180191 (pbk.) :  £24.99 1405180196 (pbk.) :  £24.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Creative ability in business.<br/>Technological innovations.<br/>Business and Management.