TY  - BOOK
AU  - Bilton,Chris
AU  - Cummings,Stephen
TI  - Creative strategy: reconnecting business and innovation 
T2  - Images of business strategy
SN  - 9781405180191 (pbk.) :
PY  - 2010///
CY  - Oxford
PB  - Wiley-Blackwell
KW  - Strategic planning
KW  - Creative ability in business
KW  - Technological innovations
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media
ER  -