Business essentials.  Marketing principles.  Course book. 
 Marketing principles.  Course book 

 - 3rd ed. 
 - London :  BPP Learning Media,  2013. 
 - viii, 488 p. :  ill. ;  30 cm. 
<br/><br/> "Supporting Pearson BTEC Higher Nationals and Foundation degrees."  Previous ed.: 2010. 
<br/><br/>Includes bibliographical references (p. 469-470) and index. 
<br/><br/><label>ISBN: </label>9781445368214 1445368218 
<br/><br/><label>Nat. Bib. No.: </label>GBB416503  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016446633  Uk 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Business and Technician Education Council (Great Britain)--Examinations--Study guides.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examinations--Study guides.<br/>Accountants--Certification--Examinations--Great Britain--Study guides.<br/>BTECs (Great Britain)--Study guides.