Hudson, Simon, <br/><br/>
Customer service for hospitality and tourism / 
Simon Hudson, Louise Hudson. 
 - vii, 304 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Includes QR codes. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The 'whys' and 'hows' of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781908999344 (pbk.) :  £29.99 1908999349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Customer services.<br/>Tourism.<br/>Customer services.<br/>Travel and Tourism.<br/>Travel and Tourism.