Fashion marketing : contemporary issues /
[edited by] Tony Hines and Margaret Bruce.
- 2nd ed.
- Amsterdam ; London : Butterworth-Heinemann, 2007.
- xxiv, 324 p. : ill. ; 24 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
This is a book of contributions from renowned academics and practitioners that address many of the contemporary issues facing one of the largest and most global of industries.