Evans, Nigel,  1955- <br/><br/>
Strategic management for tourism, hospitality and events. 

 - Second edition /  Nigel Evans. 
 - xx, 708 pages :  illustrations ;  25 cm 
<br/><br/> Previous edition: 2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more. 
<br/><br/><label>ISBN: </label>9780415837248 0415837243 
<br/><br/><label>LCCN: </label>2014020183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Hospitality industry--Management.<br/>Strategic planning.<br/>Geography.